It is used in the formulation of care products as a humectant, which means that it helps to attract and retain moisture into the skin.

Improves the ability of hair care products to retain moisture, making hair easy to manage.

Used to thicken creams, lotions and conditioners and to give a uniform texture to the end product.

Stabilizes product by preventing separation of oil and water phases in emulsions.

Hydrates the skin and forms a layer that prevents skin dryness and flakiness.

Provides a smooth, luxurious texture to cosmetic products making them more appealing to the end user.

Improves the rheology of liquid preparations and gives a richer appearance to creams and lotions.

Enhances the ease of application of hair conditioners and styling products by enhancing the homogeneity of the products.

Improves the cohesiveness of formulations, to ensure that the individual components do not settle at the bottom of the container.

Adds strength to the final mass and semi-solid products such as deodorants and stick balms.