Beta-carotene is a red-orange pigment which belongs to the group of carotenoids. It is a flavonoid that occurs naturally in fruits and vegetables with yellow, orange or red pigmentation.
Beta-carotene is a form of vitamin A that protects the body against free radicals and reduces oxidative stress on cells.
It is mostly used in food products to enhance the antioxidant levels and other benefits to the body.
Beta-carotene is used as a natural colourant in food products because it has bright orange-red colour; it’s used in beverages, confectionery products, and baked goods.
It imparts food products with a good and natural appearance.
Beta-carotene is a provitamin A vitamin and is used in fortified foods and dietary supplements.
It is healthy for the eyes, and improves the immune system, and the overall body health.
Beta-carotene can also be used as a flavour enhancer where it is incorporated into food products in small quantities to enhance their flavours.
It is especially helpful in improving the taste of some fruit-based products.
Beta-carotene exhibits antioxidant properties that can help extend the shelf life of food products by preventing oxidation and rancidity.
Beta-carotene is typically available in various forms, including powder, beadlets, or oil-based formulations. It is often packaged in specialised containers or pouches designed to protect it from light, moisture, and oxygen exposure to ensure maximum potency and stability.